Why We Built NTRL
News media has a manipulation problem. We built a system to fix it — not by picking sides, but by removing the manipulation itself.
Blog
Thoughts on media literacy, neutralization, and building a calmer news experience.
The Six Ways News Manipulates You
From urgency inflation to sentiment steering — the specific techniques news uses to bypass your rational mind, and what they do to your thinking.
You Shouldn't Need Five Subscriptions to Get the Truth
If you cross-reference multiple sources for every story, the problem isn't your reading habits — it's the news itself.
Remember When the News Just Told You What Happened?
The news didn't change. The business model did. What if we could restore the reading experience that was lost?
You Weren't Wrong to Quit the News
The problem was never your sensitivity. It was a system designed to exploit it. There's a third option between informed-and-anxious and peaceful-but-ignorant.
Manipulative Headlines Are Costing You Better Decisions
Emotionally framed information leads to different decisions than neutrally framed information — even when the facts are identical. Clean signal is a competitive advantage.